Cupid's Gems Jewelry ShowRole: Logo design, layout design, production
Intended for both artists and shoppers, Cupid's Gems Jewelry Show is an event run by the City of Lenexa, KS. Because of the wide variety of jewelry allowed, the logo had to be flexible enough to imply several types of ornamentation without becoming too attached to a single category. Beads and circles were selected as visual elements, with abstract, iconic arcs to help draw the eye.
By designing the logo with two variations in vector format, the colors were able to be easily changed from year to year, and the design reused without becoming stale. These elements were used in banners, newspaper ads, handout cards, and applications.